Web Traffic
By Web Traffic 101 Team April 21, 2008
Web Traffic …
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Web traffic is most important. Other traffic is secondary. Web traffic is the lifeblood of your online business. For example, you could constantly optimize your web pages for the search engines, resubmit them if needed, visit discussion forums every day and write an article for online publications every two weeks. Web traffic is completely unpredictable, which can make it difficult to estimate how much traffic your servers can handle. You may know that a particular Web site averages 500 hits per hour, but you can’t really tell exactly how many hits that a site will actually take on a given day.
Web traffic is monitored and audited by Omniture, a third party, independent web metrics service that conforms to all IAB standards. Both OpenAdStream and Omniture filter out all non-human traffic (like search engine spiders) so you can be assured the numbers you see are real users. Web traffic is analogous to road traffic. Just as the popular roads have more vehicular traffic, so the more popular Web sites have larger numbers of visitors viewing their pages. Web traffic is also scanned for phishing material through an updatable database of phishing sites. If this data is found to originate from a known phishing element, it is automatically rejected.
Web traffic is typically encoded using a variety of character encoding schemes and failing to handle the differences of HTTP encoded data and international character sets could lead to security exploits since an attacker can ?hide? Barracuda Web Application Controllers use a comprehensive HTTP normalization engine to decrypt and normalize all application traffic. Web traffic is very bursty as users click links. Web traffic is completely unpredictable, which can make it difficult to estimate how much traffic your servers can handle. You may know that a particular Web site averages 500 hits per hour, but you can’t really tell exactly how many hits that a site will actually take on a given day.
Web traffic is food, drink, and oxygen–in short, life itself–to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site.
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